Staying in Touch with Customers
Often businesses spend as much time and effort gathering new customers as they do on anything else. Itís also one of the most costly functions of doing business. So itís important to make sure you donít lose the customers youíve spent so much energy to acquire. The alternative is to continue with the time-consuming process of finding new customers from an ever-shrinking pool of prospects. And since it costs much less to keep existing customers instead of constantly replacing them, it just makes good business sense to do what it takes to keep them coming back.
Regular communication with your customers lets them know how much you value them and their business. Show them that you care by offering valuable information such as tips on how to use your products and services more effectively, event announcements, information on upcoming new products and expanded services, and special discounts on existing ones.
Email Newsletters: Quick, Easy
Using an email newsletter can be an effective, low-cost method for staying in touch with your customers. It helps reduce churn and can easily generate more business from customers youíve already spent a great deal of effort to win. Since there are no mailing and printing costs involved, itís also very gentle to your bottom-line. Another benefit is the almost instantaneous delivery that email affords. You donít have to worry whether the Post Office will get the newsletter to your customers in time for them to take advantage of a special offer.
Email Director makes it simple to create and send email newsletters. Customers will appreciate the regular communication and you could be rewarded with more business from your existing customer base.
Create a Customized Template
Add your company logo, change the colors to reflect the ones your business uses, put in your business address, phone numbers, and Web site address, in other words, develop a basic template reflecting your companyís look that will stay the same for each issue.
Keep these things in mind for a newsletter with impact:
ē Use big headlines.
ē Make your articles short and to the point.
ē All information should be of value to the customer.